Google Strikes Deal with Epic Games to Slash App Store Fees

Thu Mar 05 2026
Julie Young (756 articles)
Google Strikes Deal with Epic Games to Slash App Store Fees

Google will reduce the profitable fees charged on its Android app store and provide a pathway for competing options to receive its endorsement, concluding a contentious legal dispute that resulted in one of multiple decisions denouncing its practices as an unlawful monopoly. The proposed changes submitted on Wednesday to a federal court in San Francisco represent the latest development in a case that commenced in August 2020. This case was initiated by video game maker Epic Games, which filed an antitrust lawsuit aimed at facilitating competition for alternative payment options against Google’s Play Store system, known for imposing commissions ranging from 15 percent to 30 percent on numerous in-app transactions. Google’s concessions arrive five months after the US Supreme Court declined to consider an appeal regarding the company’s efforts to reverse a federal judge’s mandate for a significantly broader restructuring of the Play Store. This decision followed a 2023 trial that concluded with a jury deeming the arrangement an illegal monopoly. Facing legal challenges, Google is now ready to lower its standard commissions for subscriptions and e-commerce transactions to between 10 per cent and 20 per cent.

Additionally, the company is introducing a new option that will impose a 5 per cent fee for payment processing. App developers retain the option to utilize payment processing systems other than Google’s, while consumers will have the ability to download apps from alternative stores that undergo a certification process. While not mandatory, alternative app stores that complete Google’s registration process tend to elicit fewer warnings regarding security risks. US James Donato still needs to approve the proposed changes as an alternative to a more significant overhaul that he mandated in October 2024. Google is requesting a hearing on April 9 before the judge to address any inquiries regarding the revisions, which have the support of Epic Games CEO Tim Sweeney, whose company based in North Carolina is renowned for creating the Fortnite video game. “Epic has been advocating for open platforms for a long time, and this really brings Android up to the status of a truly open platform,” Sweeney told during an interview that also included Sameer Samat, the Google executive in charge of Android. “We think it’s really great to focus more energy and time on building than on quarrelling,” Samat remarked regarding Google’s decision to finally reach an agreement with Epic after years of conflict.

Google intends to broaden the reach of this new Play Store template globally, pending regulatory approval in various countries. The company based in Mountain View, California, plans to initiate the rollout in the United States, the United Kingdom, and the European Union, according to Samat. The reduced fees are expected to impact the profits of Google’s parent company, Alphabet Inc., which is now better equipped to absorb the hit, given its market value of $3.7 trillion—four times greater than when Epic initiated its lawsuit. Alphabet is encountering additional challenges as Google’s search engine has been mandated to disclose more of its collected data following a ruling that deemed it an illegal monopoly in a separate case initiated by the US Justice Department. Aspects of the technology that underpins Google’s digital advertising network were classified as an abusive monopoly in a federal lawsuit filed last year. A federal judge in Virginia is considering the possibility of mandating a breakup to reinstate competition in the case at hand. Epic’s 2020 assault on Google’s Play Store occurred alongside a comparable campaign against Apple’s iPhone app store, which continues to be mired in legal disputes regarding the management of alternative payment systems.

Sweeney expresses skepticism regarding the possibility of securing a deal with Apple that reflects the concessions made by Google, noting that the circumstances of the cases were distinct. A federal judge has determined that the iPhone app store does not constitute a monopoly in the Apple lawsuit. However, the judge mandated changes aimed at facilitating consumer access to alternative payment options, a transition that Epic contends has yet to take place. For now, Sweeney plans to relish the outcome of the Play Store case, accompanied by the timeless melody of a classic tune by the Rolling Stones. “As the song says, you can’t always get what you want, but if you try, you can often get what you need,” Sweeney said. “And what we need is competition.”

Julie Young

Julie Young

Julie Young is a Senior Market Reporter and Analyst. She has been covering stock markets for many years.