Amazon launches music streaming service in India
Thu Mar 01 2018
Rajesh Sharma (1997 articles)

Amazon launches music streaming service in India Inc launched its music-streaming service in India on Wednesday, its latest offering to drive customers to shop more on its flagship e-commerce platform.

Amazon Prime Music will be available at no extra cost to members of Prime, the world’s largest online retailer’s customer loyalty plan that costs an annual 999 rupees ($ 15.30) and offers faster deliveries, access to early deals and a subscription to its video streaming service.

“Our entire music organisation – Seattle, San Francisco, Bangalore, Mumbai – we have all spent a lot of time, invested our time personally and our engineering resources in India, it’s a big priority for us,” Sean McMullan, Director International Expansion at Amazon Music, told reporters.

The music service will compete, among others, with Tencent-backed local rival Gaana, which is raising $ 115 million in new funding, and Apple Inc’s music service.

Amazon sees big growth potential in India and had committed to investing $ 5 billion in the country.

The Seattle, Washington-headquartered company is engaged in a high-stakes battle with home-grown Flipkart for a bigger piece of India’s fledgling online retail market that Morgan Stanley expects to grow to be worth $ 200 billion in a decade.

Rajesh Sharma

Rajesh Sharma

Rajesh Sharma is Correspondent for Stock Market of South East Asia based in Mumbai. He has been covering Asian markets for more than 5 years.