In an on-going debate surrounding a gambling ads in Australia, Prime Minister Anthony Albanese has rejected calls for a complete ban on gambling advertising, arguing that such a move would infringe on personal liberties. His comments, made in the Australian House of Representatives, come amid increasing pressure from anti-gambling campaigners and legislators who seek stricter reforms to combat gambling-related harm.

Critics of gambling ads suggest they can contribute to the normalisation of gambling, leading to addiction. However, Albanese maintains that regulation, rather than outright prohibition, is more effective. The controversy comes at a time when many online platforms, such as those offering casino sign up bonus codes, are heavily promoting gambling. The debate continues whether stricter measures should be implemented to protect vulnerable individuals from the influence of such advertising.

Albanese Responds to Criticism in Parliament

On 11 September, Albanese was asked by MP for Warringah, Zali Steggall, if he was “ignoring” the growing calls for a comprehensive ban on gambling advertising. Steggall raised concerns about the widespread promotion of gambling, particularly during televised sporting events. In response, Albanese defended his government’s approach, emphasising that they have taken significant steps to address harmful gambling practices.

The Prime Minister acknowledged that over 70% of harmful gambling behavior in Australia is linked to poker machines, while approximately 15% stems from lotteries. He questioned why no one in parliament had suggested banning lottery advertisements, which are responsible for a smaller, yet significant portion of gambling harm.

Gambling Ads During Sports: A Growing Concern

Although Albanese dismissed a full advertising ban, he did admit that gambling advertisements during sports broadcasts have become overly prevalent. He stressed that the government is looking to strike a balance between reducing harm and maintaining personal freedoms.

The Prime Minister said his government has made more progress in addressing gambling-related harm than any previous administration. He said they are consulting with all parties, including anti-gambling advocates, to develop new regulatory measures.

Campaigners Call for Complete Gambling Ban

Despite the government’s efforts, reform campaigners continue to push for a total ban on gambling. According to Albanese, some groups are advocating for a halt to all forms of betting, including racing and lotteries. However, the Prime Minister argued that such an approach would be a violation of personal liberty.

“That’s a legitimate position for them to take, but it’s not one that I share,” he explained, adding that he does not believe the state should impose blanket restrictions on individual behavior. “I do not believe that the state has an absolute right to determine the behaviour of individuals across the board.”

Speculation Over Future Reforms

Albanese’s remarks come as speculation continues over what form future gambling advertising regulations will take. Reports surfaced last week suggesting that the government may impose limits on online gambling advertisements, but the Prime Minister has so far denied any concrete decisions have been made.

While a full ban on television and radio advertising appears unlikely, Albanese indicated that changes are inevitable. This follows recommendations from the late MP Peta Murphy’s report, which proposed stricter controls on gambling ads but fell short of calling for a complete ban.

Public Opinion Remains Divided

Public opinion on gambling advertising remains divided. A recent survey commissioned by Responsible Wagering Australia (RWA) revealed that 56% of Australians support moderate restrictions on online gambling advertisements, while only 37% back a blanket ban. A primary concern among respondents was reducing children’s exposure to gambling promotions, with many favoring limits on when and where these ads can be shown. Kai Cantwell, CEO of RWA, warned that an outright ban on gambling advertising could backfire by driving people to illegal gambling platforms.