Tesla unveils ‘Tesla Tequila’ for $250, product sold-out on website

Fri Nov 06 2020
Lucy Harlow (4101 articles)
Tesla unveils ‘Tesla Tequila’ for $250, product sold-out on website

Tesla Inc TSLA.O Chief Executive Officer Elon Musk finally made good on his promise to sell “Tesla Tequila” – two years after teasing the effort in a tweet, and the $250 bottle quickly flew off the virtual shelf.

The agave-based liquor, which was touted as “Teslaquila” two years ago, was currently out of stock on the company’s website. Pictures revealed a sleek, lightning bolt-designed bottle, a lot different than what Musk imagined when he touted the Tequila.

Musk tweeted the idea of ‘Teslaquila’ on April Fool’s day in 2018, which many of his followers thought was a joke. However, his efforts to trademark the drink in October of that year were frowned upon by Mexico’s tequila producers.

Mexico’s Tequila Regulatory Council had at the time argued the “name ‘Teslaquila’ evokes the word Tequila … (and) Tequila is a protected word.”

According to the website, Tesla Tequila will be available only in selected U.S. states, including New York, California and Washington.

Tags Tesla
Lucy Harlow

Lucy Harlow

Lucy Harlow is a senior Correspondent who has been reporting about Commodities, Currencies, Bonds etc across the globe for last 10 years. She reports from New York and tracks daily movement of various indices across the Globe